#Unpredictability is the key in relationships these days. One has to use the push pull attraction mechanism. The idea is to never be too available. Make the other person keep thinking. Yes, its a game which makes everything fun. Else everything becomes mundane and a chore. Its called teasing, which gives you a thrill that is an unnamable source of joy.
Then one can term this as lust. Love doesn’t play games. It simply is. But love is too abstract to describe. Lust is something that can be more generalized. Love can get boring. Lust sets the pace. As long as the heart desires excitement, lust exists. Love is just a by-product which is a warped form of lust itself.